Pizzeria logos - Pick a Pizza San Francisco.

Client: Pick a Pizza
Design Category: Sal's Pizza, Homer's Pizza
About: A logo design for Pick a Pizza, a San Francisco based pizzeria and online pizza ordering company

Logo Brief: Pick a Pizza wanted to begin their marketing campaign with a bang and as such, contracted The Logo Factory to develop a new brand, logo and 'look and feel' for their new pizzeria service. Pick a Pizza only accept orders via their online ordering system, and choices - while varied - are limited to a number of popular topping combos. While Pick a Pizza had their delivery and concept down pat, they had no creative direction and left that to TLF in-house designers to develop. As many of our projects do, the brand development for Pick a Pizza began with a series of doodles, sketches and very rough conceptual drawings - all in an attempt to nail down the creative direction.

After selecting an appropriate logo font and typography style, we began to experiment with some color combinations. Pizza ingredient icons were illustrated and added, and the colors were finessed until we achieved the logo featured above.

As the company was in full-blown startup, we also needed to develop Yellow Pages ads (which could later be used as a brochure design) and sell sheets. See here for a case study on Pick a Pizza.

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