Pro logo design - Cardiology Center of Houston.
Client: Cardiology Center of Houston.
Design Category: Medical.
About: Logo design for Houston based Cardiology and Medical Center.
Logo Brief: Sometimes an understated design treatment is the most effective, and in the case of medical themed logos, appropriate. Sensitivity to the health issues involved is required. An appeal that is as wide-ranging as possible is also on the check list (as it should be on any professional brand development). Lucikly enough, At this is typical of the pro logo design process that we employ at TLF. This particular project began with typical medical icons and graphics, but all were rejected as being too similar to other medical companies from the Texas area and/or Medical industry.
A more subtle approach was attempted, using map references and an bounding box featuring a heart graphic. A simple, easily read font was selected to compliment the icon. A two color logo of this nature can be incorporated into stationery design, letterhead design and brochure design quickly and economically. Just goes to prove that even the simplest graphics can be turned into a pro logo design, as long as you're in the hands of a seasoned veteran.
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