Church logos - Horizons Church logo & Flash Animation.
Client: Horizons Church
Design Category: Religious.
About: A corporate logo design for Horizons Church - a new minstry that exists for people who are not a part of any faith based community. Horizons wanted their logo to appeal to a younger (25-40ish age) democratic. "We live in a time of wide open possibilities and almost limitless choices. We are appealing to people who ask the question, what are we going to do with it? We are pushing the edges of what most people think of when they think of a church".
Logo Brief: The pastor of Horizons put it best on the initial logo design brief - "Since we're aiming for a younger, nontraditional crowd, we think the logo should have an overall cutting-edge feel to it. We also think the keywords of our tag line are descriptive: "passion," evoking emotion; "pursuing," implying journey, maybe even adventure; "matter," about meaning in life. We know that this may be the hardest part of the process, but we would like it to convey the paradox of an ancient-modern faith. We see the "horizon " as a journey to a wide-open future of possibilities, but it is in knowing the past that our future paths are guided".
It was very important to Horizons that their logo not look "churchy" Some traditional Christian imagery is graphically sound, but they don't want their new logo to look traditional, sappy, or sentimental. Horizons didn't want their logo to"preach to the choir" but to reflect that they are new and different. "We like the imagery and inspiration of a mountain top vista, but, sadly, where we live the tallest "mountain" is only a couple of thousand feet. Still, looking out on the horizon has been a dominant image for us".
In keeping with their embracing of modern technology, Horizons Church also contracted The Logo Factory to create a Horizons Church logo animation that could be featured on their website. We also showcase Horizon's beauty shot in our graphics gallery.
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