Make a logo move - FlashWurx animation and design.
Client: FlashWurx Animation Studios. Design Category: Flash Logo animation, 3D Logo Animation About: A logo design for FlashWurx Animation Studios, a graphic design studio specializing in logo animation and multimedia.
Logo Brief: When we make a logo move, it turns a great design into an even better one. The developers of FlashWurx already had an idea what they didn't want in their new logo. No factories, no gears or cogs. In fact, they wanted a ruthlessly simple text based icon that would be at home regardless of where it was used - print, web (the most important focus) and in flash animations, the main focus of the studio's activities. Here's the 3D animated version -
When our designers began to create the icon, they came up
with a fairly simple, yet elegant concept - a pilot wing logo (one
of our designers still has a small badge - a British Airways pin, that he has kept since his childhood - which served as much of the inspiration). While the wing logo concept was nice, the font treatment had to reflect a modern edge that would reflect the studio's forward-looking philosophy. Orange was selected as the primary color (an RGB value that can be duplicated in both the web and print worlds as a CMYK mix). The icon was designed to stand on its own. but a small FlashWurx bug was added as a termporay measure until the brand/name was established. Once the logo was completed, our designers wanted to make a logo movie, using the industry standard Flash sotware program from Macromeida. This necessitated converting the icon into a 3D model so that it could be spun. Through fairly clever editing, our designers managed to have the artwork spin without featuring a reverse image when the backside was in frame. As the logo was new, our designers didn't want to complicate things by featuring a reverse image that while technically correct, would do nothing to further the icons recognition.
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