How we design logos - Eblade Store custom logo development.
Client: Eblade.
Design Category: Retail, Store, Sports equipment, Retail design
About: Logo design for eBlade Store, an Internet based sports goods store, specializing in knives, accessories and creative gifts.
Logo Brief: This project began as a 'refugee client' - a custom project that The Logo Factory picked up from another online design firm. The owners of eBlade Store had already contracted someone else, when they subsequently discovered The Logo Factory, liked how we design logos, and having viewed the strength of the corporate identity design samples in our portfolio, were convinced to switch outfits in mid-stride.
The client's website and store serves a wide range of customers - gift sales, hunting, fishing, camping, military, kitchen, fantasy, collectors so they were after a professional logo, but one with "some bite/branding value". The client envisioned an illustrative logo treatment. - the obvious being to include a knife in the workup. There really wasn't a way around itwhile still accurately portraying the business, so a knife graphic became what the doctor ordered. The client was also wary of the ".com" portion of their overall brand, as they didn't want to appear like just another '.com company'.
Adding actual objects to a logo is never an easy task. The item has to be accurate enough (to please the purists), while simple enough to fit the technical parameters of the average usage that a client will require. Any illustration also need to be easy to recognize, easy to reproduce on a variety of media. An object like as a knife has an entirely unique set of provisos - it cannot look too menacing or violent. For this reason, our designers opted to use a fairly innocuous graphic, in a partially closed position. A simple logo font was selected (the mark needed to be reproduced at small sizes on the website shopping cart) and was given a hefty outline to further separate the text from the icon itself. The color palette was already preselected from the company's corporate colors which had already been built into the by now, partially completed website.
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