Home Builder logos - Harbourside Homes & Construction.
Client: Harbourside Homes.
Design Category: Real estate, Construction, Home builder
About: Logo design for New England based Home Builder and Real Estate company.
Logo Brief: While many of The Logo Factory clients are looking for a 'wow' factor when it comes to their new logo design, often it is the simpler iconic treatment that is more suitable. This is particularly true of companies that are marketing high-ticket items to a select demographic. Such was the case of Harbourside Homes, a New England based home builder who were looking for a corporate logo that would oversee their various real estate developments brands, icons and themes.
Harbourside wanted a logo that reflected a marine theme, as well as a icon that indicated they were home builders. Rather than going for the obvious, our logo design artists selected a simple graphic treatment of a aquatic bird, created from the 'negative space' in the house graphic. Negative space (using the white space of a solid graphic to create a second image) is a very effective technique to create simple, memorable logos and is often employed in iconic treatments. Various tones of blue complete the 'seaside' imagery leaving us with a fairly striking design featuring a regal bird standing on a beachfront. The subtle house shape ties the graphic into the real estate theme.
The obvious color selection for this logo was blue (water) and this helped our logo designers keep the number of colors to a minimum, thus saving on reproduction costs. Simple coloring also translates into black and white more effectively, while the simple graphic translates very well into embroidery, signage and other marketing material using 'difficult' reproduction techniques.
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