Beer Logos - Duffy's Sport Bar & Grill.

Client: Duffy's Sports Bar.
Design Category: Themed Sports Bar.
About: Logo design for Duffy's - a sports bar and restaurant located in in the Dallas area.

Logo Brief: Duffy's Sports Bar wanted their logo to feature a graphic representation of 'Duffy' - a mascot design that could be fully developed for use in promotion and advertising. Before any dog logo or any other mascot can be built, our designers have to develop and illustrate the actual character, complete with personality, positioning, coloring and action. Once that is accomplished, the mascot can be incorporated into a full-blown character logo design with appropriate logo fonts and design elements. The client worked with our designers through the genesis of Duffy - the sports bar's official mascot and symbol. Duffy went through several iterations - he was originally envisioned as an armadillo, then we began working with dog logos. Despite some pretty decent stylized character sketches (see below), the client and designers eventually settled on a fairly faithful rendition of a St. Bernard dog- famous for the beer keg around their neck. Duffy was featured with a pint of beer (natch) and wearing official Duffy's merchandise that could be purchased at the bar.

In order to emphasize the sports theme, our designers used a font that would be suitable for a sports team, fashioning the text portion of Duffy's in a baseball jersey typography. As this was a logo for a bar, and is to be utilized on all manner of full-color reproduction, our designers were not limited in a color palette. This allowed a fairly realistic rendering of Duffy, and an appropriately dynamic full color scheme. The logo is also to be featured on the bar's merchandise line, available on Logo T Shirts, sweaters, caps, cups, mugs, etc.

Due to the complexity of mascot, character and illustrative logos, this design option is only availabel through our Professional and Gold design packages.

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