Video Icon - Frameworks Studios Video Production custom logo.
Client: Frameworks Video Production Studios.
Design Category: Video Production, Photo Studio, Film Production
About: A logo design for Frameworks Studios - a Post Production Company offering
video and film editing services. The company works primarily
with Motion Picture Studios, Independent Producers and Ad
Agencies.
Logo Brief: Iconic imagery is always appropriate, even if modern technology passes the imagery by. Case in point, this logo from Frameworks video production studio. Our designers utilized a film reel, even though technically most post and pre video production takes plan in digital formats using software like Final Cut Pro and After Effects. A film reel will always represent moving pictures, even in it's digital format.
We also added a steelworker graphic to frame the 'Works' concept, and to add a hand-built theme to the entire logo. To make the logo slightly retro, we used a art noveau style and composition. The Frameworks Studios title bar can also be used without the main graphic in situations where the total logo is inappropriate, or not possible due to aspect ratio concerns.
Logos like these lend themselves to simple, yet very effective Flash Animations.
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