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Hoodywood Record & Recording Company
Client: Hoodywood Record Company
Design Category: Entertainment, Music Company
About: Logo design for Hoodywood Records Recording Company
Logo Brief: Hoodywood Records features a stable of up-and-coming rap
and R & B artists, as well as established stars via their other labels. The client wanted the logo to be a 'throwback to the 1970s, with a design 'homage' to such cultural icons as Shaft, The Mac, Super Fly, Foxy Brown, Willie Dynamite, Curtis Mayfield, Issac Hayes. Our designers where also asked to come up with a logo that featured a tip-of-the-hat to the fashion of the era - Big Afros, Fur Coats, etc. We envisioned Hoodywood as an actual city, fashioned after the Emerald City in Wizard of Oz, and the ultimate destination of the soul singer featured in the main illustration. The logo was not only to be the main brand for the Hoodywood recording wing of the company, but was later to be reproduced on clothing and other promotional items. See here for the Hoodywood Flash Animation. Also featured - Hoodywood Beauty Shot (below).
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