Client: D3 Bug. Design Category: Computer, Hi-Tech About: A logo design for D3 Bug - a UK-based custom software development company.
Logo Brief: A couple of concept variants for a design project for UK-based D3 Bug Software (the client eventually selected the side-view version, above left, with a simple logo font treatment). D3 Bug wanted a simple graphic treatment of a ‘bug’ - original concepts and sketches favored the ladybug as shown. While our designers began working with the icon and text as combined elements, we later separated the two so that the icon could be used individually on web sites, and as graphic elements through D3’s marketing and advertising. Our designers remain a little partial to the top-view version of the logo, but the client decided in the end that the side view best suited their needs. The client later decided on a simple sans serif font that was more in keeping with previously designed material..
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