Advertising logos - Sips Media & Marketing.
Client: Sips Media & Advertising.
Design Category: Advertising, Product Placement
About: A company logo design for Sips Media - an advertising company that 'places' CD and DVD media on straw holders for distribution through entertainment and sports avenues as well as theme and amusement parks.
Logo Brief: Our main logo example features the full version of the Sips Media logo with all components in place, the result of a fairly lengthy design process during which, our designers developed numerous icons, images and artwork that were to make up the final corporate logo. If not handled correctly, this type of approach to a brand advertising project can end up with a 'Frankensteined' look - disparate styles of illustrations and components fighting for attention, rather than the harmonious visual theme that is critical for a successful logo of this complexity. The client wanted an image of the actual product in their logo, along with various icons and images that portrayed the various applications and services being offered - quite a grab bag of stuff, a lot of details to fit into a relatively small space. Our designers tackled the project in stages and began with the development of the base logo, a soft drink cup, straw and attached CD.
Our designers then came up with a series of pictograms, each representing the various movies, music, games and software applications that would be advertised on the CDs and DVDs portrayed. As these icons were to be incorporated into the final design, and often reproduced at small sizes, they needed to be as simple and iconic as possible. Each of the images, and theme represented, was pared down to extremely simple graphic elements. The themes included news, software, music, telephone, movies, animation and more. These icons were also developed with web usage in mind (though later discarded for a much more detailed approach).
Due to adverising reproduction limitations as well as planned name 'brand' recognition and positioning, there were planned logo usages that involved using text only. As the font work had to work with numerous design elements, it needed to be reasonably simple, yet dynamic enough to stand on its own. Working with numerous font styles and text treatments, our designers created a wide range of text versions before settling on the one shown.
Once the designer and client had decided on the text and font treatment, as well as the various mini icons, it was a matter of putting it all together. We used the original color scheme (typical Drive-in movie soft drink cups) but this was later changed to reflect a more supplier ‘friendly’ color scheme. And even though the logo is an extremely complicated image, it still works as a logo due to careful planning and execution.
The simpler text-only version of the logo which like the main logo (above) had to portray the product with a simple iconic accent. This logo is obviously more adaptable to a wide range of advertising uses, while the ‘beauty’ shot version - above - is used for more ‘ah-ha’ applications such as brochure covers, ads and television spots. See here for staff logo software picks. For more Advertising Agency info, see our logo design resources section.
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