Financial Logos - Magnolia Finance Planning Services.
Client: Magnolia Financial Planning Services.
Design Category: Bank Logos
About: A logo design for Magnolia Financial Planning Services - a finances consulting firm specializing in retirement and insurance investments.
Logo Brief: Magnolia Financial Planning Services focus their business activities almost primarily on retirement issues, so the company wanted a non-threatening, ‘calm’ corporate image - from their name, down to their logo. Many financial institution logos tend to lean towards cold and monolithic, so this represented a welcome change in direction. During original concepts, we felt it only made sense to brand the company with an illustration of a Magnolia, the flower that was their namesake and rather than being ‘cliche’, was just was the doctor ordered. Sometimes, being clever, or different for ‘different’s sake’ strays from the original concept of the company image. Using a watercolor motif for the design, our designers then added warm, subtle colors to complete the task and fulfill the client mandate. Not your typical corporate logo design but quite effective nonetheless.
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