Client: A3 Car Club of America. Design Category: Automotive, Car About: Logo design for a car fan club - namely the Audi A3.
Logo Brief: The Audi TT Car Club of America wanted to get the jump on starting a fan club for Audi’s new A3, so they contracted TLF to design the emblem shown above. The client wanted something that was emblematic (is that even a word?) but without using the phrase Audi, or the famous Audi ‘rings’ - to avoid any potential trademark or copyright issues - and as the logo was to be featured on stickers and promo items, it was decided from the get-go to design the logo as a self-ecompassed circle. The metallic coloring featured in the design was to compliment the symbol, already designed and in use, for their TT Car Club, as well as to fulfill one of the client’s original mandates - that the logo appear ‘flashy’ and “almost like a badge that you’d see on the hood of a car.”.
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