Some great cardinal rules that a designer and client can both use when it comes to designing logos.
While we’re still trying to assemble a client-centric list of what makes a good logo (comments welcome), Creative Guy Jim Demspey offers a list ot what designers should think about during the design process in hs excellent post rules of logo design. I think this one is particularly good advice:
Do NOT show a client any logo design that you don’t really love. This is the most important rule. Many years ago I had this stupid idea that I would “show the cool logo” along with “two crappy logos to make the one I like look even better.” The problem is, the client almost always chooses one of the crappy logos and then I’m stuck using it. Never ever, ever, EVER show a client a logo you don’t love!
And while we’re at it – here’s another ‘list’ from my vault of bookmarks – Be A Design Group‘s 20 Rules of Logo Design. And as this has turned into a ‘what other blog are writing about’ kinda post, I also enjoyed reading the logo design process through a ‘client’s eyes on Ian Landsman’s business blog. In his Creating a Business Logo post, Landsman takes a look at the entire logo design process for his Helpspot Software, from how he selected a suitable designer, to the initial concept sketches, right through the revision and finalization process. Nifty case study. Meanwhile, over at The Blog Herald they illustrate how it’s the details that make a good design great.