Whimsical logo treatment for Yoga Mama Me, a website and blog devoted to new mothers and dealing with the stresses of their new life. Developed in a linear illustrative style, the logo can be reproduced across a wide range of media despite its relative complexity. I love the high key colors in this design, as well as the baby character, and despite its feminine appeal, the logo was actually designed by a burly bloke – Steve R – at The Logo Factory. You can view the logo in use at the Yoga Mama Me website. To tell you a little more about the project, we’re going to take the lazy way out, pinching a bio from the site.
After practicing and teaching yoga for several years (she taught at YogaWorks on Larchmont (formerly the Center for Yoga) and YMI Yoga in Los Angeles, Omadawn in Long Beach, and several studios in St. Louis), Melissa Cole Essig became a YogaMama in December 2006. Nine months later, she found herself wondering when she got to be more than just a YogaMama — when she got to be a YogaMamaMe. In March 2008, she began blogging about how being a mother, while great and all, was making her lose her mindfulness. She started this website in June 2008 to create a community of like-minded moms who are willing to laugh as they search for mindfulness in motherhood.
Melissa’s essays have appeared in Newsweek and The Long Beach Press-Telegram. Her unpublished novel, Long Beach Baby, was named a semi-finalist in the Amazon Breakthrough Novel Award contest. She is currently working on YogaMamaMe: How to Be Mindful When Your Mind Is on Your Baby.
Having read the back story, I think you’ll agree that the design works pretty well in context and despite its almost cartoon like quality, is a fairly decent professional image under which to market the website and its various offshoot projects. Besides, it’s gotta be the cutest logo you’ve seen in a while..
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