Sep
21
Why Hot takes a look at why branding is so important. Pretty succinct article on the importance of your name (and some of the pitfalls of not checking the availablity of same first) as well as the benefits of a branding ‘theme’. The article also takes a look at a often ignored factor in developing a brand – your physical location:
When you are developing your identity, first define your target or niche market and make sure your branding speaks to those groups. For example, if you are located close to a university or college, your branding should appeal to the young adults who will probably be your main source of income. If your operation is in a downtown district, it would be wise to create branding that will be attractive to office workers and business people. If you’re in a suburban shopping mall, you will probably want to develop an identity that will engage mothers, shoppers and area residents.
Certainly something to keep in mind.
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