Liked this post doling out tips on naming a design business. Particularly relevant when it comes to marketing any design services on the toobz. Had to pop a smile about tip #2 –
Make sure the name is easy to spell. If your given name is unique, but hard to spell, ditch it (or be prepared to buy lots of domain names so clients can find you online).
Buying up domain names based on the misspelling of your company name is how we ended up with The Logo Factor in the first place. If so inclined, you can read our naming your company website feature. We also take a look at what happens when names go wrong and create unintentionally funny web names.