Heh. The store that everyone loves to hate (yet can’t quite stop from shopping at) has filed a US lawsuit over an arguably twisted ‘version’ of their logo that’s being used to protest the store chain itself. According to the Hamilton Spectator’s article, the retail giant Wal-Mart became a little unruly when the Walocaust logo (above) appeared on T-shirts as well as the protest site walocaust.com, a site that protests Wal-Mart’s business and hiring policies. When the chain found out (the Internet’s funny that way) they filed for a cease-and-desist and fired off some fairly strongly worded lawyer’s letters that demanded Charles Smith, the owner of the site, cut it out. Smith responded in kind, filing a federal suit imploring a judge to decide if he can continue.

Rather than a commercial issue, Smith sees his David vs. Goliath battle as a free speech battle (at the publication date of the Spectator article, Smith claims to have made a grand total of $5.10 from the sale of a single T-shirt featured the disputed logo). It should be noted that Smith’s lawyers are part of Ralph Nader’s Citizen Litigation Group. Folks interested in helping Smith can donate here.

People who side with Wal-Mart can continue to shop there, I guess…

This entry was posted on Friday, April 28th, 2006 at 6:44 pm and is filed under Industry news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.