Toy store chain giant, Toys R Us, has began to roll out their new logo makeover to mostly positive reviews from design blogs and forums. While I’m certainly not an advocate of changing a logo simply for giggles, overall I like the reworking of the mark. The backwards ‘R’ is still there (thankfully) but it’s been enlarged with the old star motif added to the letter rather than the color field featured in the old style. The font work has been tightened up, while retaining most of the old character, and the colors have been ‘nuanced’ to a more natural palette. If I was looking at the bottom line, as opposed to the design itself, I might be convinced to question if the enormous expense of the re-brand justifies the rather subtle re-tooling. But then again, I’m not a suit, so I won’t. Never one to miss a blatant plug opportunity, I’d also like to point out that we’ve developed a lot of toy store & company logos over the years…

This entry was posted on Saturday, November 3rd, 2007 at 9:11 pm and is filed under Logo makeovers & rebrands. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.