The gang at The Logo Factory have been tub-thumping about the importance of your brand (and logo, natch) since the minute we opened our doors. And if you don’t buy our position (obviously we’ve got an axe to grind) perhaps Donald Trump, or at least some of his experts at his Donald Trump University blog can convince you. One of The Donald’s crew has weighed in with an opinion piece asking why care about branding? and gives what we can only assume are Trump approved rationalizations about the importance of developing a brand for your new company, product or service. According to the piece:
Brands are for the big guys, right? Proctor & Gamble, General Motors, Starbucks, Gap, Trump. Wrong! If you have a business, you have a brand. If you have a career, you are the brand. Anyone out there in any market of any kind has a brand. It may be making you money, or losing you money, but your brand is there.
Now, you shouldn’t really count me as among Donald’s biggest fans (can’t help detesting that TV show of his), but some of the advice is pretty solid:
Think of your brand as a magnetic force. It may attract, or it may repel. Designing a powerful brand strategy means building a force field around your company or product (or you!) that draws people in — specifically the people most likely to buy what you have to offer.
Obviously, a great logo is only part of an effective brand, but we’d argue that its a pretty large part. And a good beginning to boot. Only real problem I have with this is the actual Trump University logo which sucks rather badly. Which could be the point. After all, when your brand is Trump, perhaps a decent logo isn’t that important. When you’re joe-six-packs like the rest of us, it most certainly is…
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