The Oxford Coalition is a group that is made up of elite financial and retirement plan experts. The purpose of the Oxford Coalition logo was ‘to instill confidence in potential clients, the media and general public’ – as outlined by the client in their job brief. The logo for Oxford needed to be a design that could be easily placed as an image on business cards – something that would show the planners membership with the Coalition. The client wanted the logo to convey loyalty, honor, trust and integrity through its design, as well as give off any institutional feel.
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