Comments on: Hall of Fame for the most used, abused & overdone approaches to designing a logo

By: David

David — Tue, 16 Aug 2011 11:55:47 +0000

Please check out my logo, its a great derivative !!

By: Husac

Husac — Mon, 25 Apr 2011 13:04:14 +0000

What i like most is the end of the post, where one of the advertiser’s logo uses the The Ubuntu Widget….:))
Just great!

By: Why I Don't Like Your Logo Design | Graphic Designer - Grace Oris

Why I Don't Like Your Logo Design | Graphic Designer - Grace Oris — Mon, 11 Apr 2011 15:57:54 +0000

[...] swooshes, pointy men and huggers. Steve Douglas of the Logo Factory beautifully highlighted this phenomenon in this blog post. I’m still thinking “face” here so let’s say your logo was a criminal in a police lineup, [...]

By: Steve Douglas

Steve Douglas — Wed, 15 Dec 2010 13:30:00 +0000

@ Strategy base – Thanks for the comment. Not really much to do with the post upstairs, but sorry that you found my awkward metaphorical prose so offensive. While you may disagree, calling it ‘misleading’ is a bit of a stretch. What I was getting at is that a logo isn’t ‘everything’ that makes up a brand, but a vital part nonetheless. I still think the spark plug’ analogy is pretty sound and hardly an attempt to BS anyone.

By: strategybase

strategybase — Wed, 15 Dec 2010 07:50:01 +0000

“Our staff understands that your logo is the spark plug of your branding engine and you can’t afford to have a poorly designed one.”

- from The Logo Factory’s front page.

this is a truly misleading perspective regarding brand development. do you think Verizon’s godforesaken logo drives their brand?

these days, a logo could be argued to be almost irrelevant in the grand scheme of things of certain industry segments. i say this and i make my living partly designing logos. i don’t BS my clients.

this sort of rhetoric is just regurgitated sales slogans from the 50s and 60s.

“Hey kids, you know a clever logo can really take our business to the next level. Why not play it safe and get a logo that really outshines the competition? – Limited time, only $59″

meh.

By: recruitMental

recruitMental — Mon, 13 Sep 2010 20:11:03 +0000

[...] their creativity. They did this with a peculiar logo-thing that looks like some watercolour pointy man putting another pointy man into the boot of a car. Excellent. Very creative, if a little sinister. [...]

By: Steve Douglas

Steve Douglas — Mon, 13 Sep 2010 18:03:41 +0000

@ emma – sure, you can mention whatever you like. Though I’m not sure what your point is.

By: em

em — Mon, 13 Sep 2010 17:31:14 +0000

So are we allowed to mention the example from your own portfolio?

http://www.thelogofactory.com/.....spring.png

By: Modern Website Design – Part 1 of 5 – BRANDING | Jots

Modern Website Design – Part 1 of 5 – BRANDING | Jots — Sat, 14 Aug 2010 00:37:49 +0000

[...] – 10 Common Mistakes in Logo Design – 3 Types of Logos – Logo Inspiration & great examples – Overused Logos – Boring “Green” Logos – Logo Design [...]

By: Steve Douglas

Steve Douglas — Thu, 13 May 2010 13:26:24 +0000

Glad you liked. I kinda had fun putting it together.