Steve Douglas on July 13th, 2012

PBS Off Book video

PBS Off Book has released this nifty video that takes a look at the art of logo design, detailing the history of logos and taking a look at various design projects. If you’re a designer, or a potential client, worth the six minute time investment.

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

 

 

 

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3 Comments to “The art of logo design”

  1. DesignFacet says:

    It is all about education. People do not know the amount of work that is involved in a logo design. This video helps convey that information. Thanks for sharing.

  2. vina ilagan says:

    This video is very informative.
    Thanks for this!

  3. Mooierdesign says:

    Thanks for this video. It really makes the point that logo design is not just something that is easy, cause a lot of people think so. The best logo’s are simple and clean, but they are well thought through. This video really says it all.
    Maybe I just need to show this video to my own clients :-) .

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