PBS Off Book video
PBS Off Book has released this nifty video that takes a look at the art of logo design, detailing the history of logos and taking a look at various design projects. If you’re a designer, or a potential client, worth the six minute time investment.
Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.