Tutorial
Designers often talk, a great lengths, why a logo design has to be simple, some going as far to say it’s a “carved in stone” kinda rule. While I agree in principle with that basic premise, it’s a rule that we’ve been guilty of breaking, on numerous occasions (in our defense, we always make sure [...]
Continue reading about Why you shouldn’t use a photograph in your logo
Any logo designer worth their salt knows that vector formats are the only way to go when it comes to logo design. The vector-capability boundaries between Illustrator and Photoshop have blurred a little over the years (yes, you can create vector based in images, but it’s still a little hinky). Years ago, when it came [...]
Continue reading about Bitmap to Vector conversion. Online Vector Tracing
As we were messing about with a recent logo rework for The Logo Factory, I decided to add some cog elements into the mix. So, how does one get vector artwork of a perfect cog or gear? I’ve never been a fan of clip art (even for simple graphics) so stock art was [...]
Continue reading about How to draw a perfect cog in under 20 seconds
Back in October, we tinkered around with redesigning The Logo Factory logo (see Battle of The Logos for more). We were originally thinking about a complete overhaul: a new factory ‘house’, typography, color scheme – the works. Trouble is, and as much as I’d like to change The Logo Factory ‘house’, it’s not really practical. [...]
Continue reading about Dispatches from the design trenches – reworking The Factory logo
It’s a stretch, but in keeping with the Change theme of the week (Obama’s Presidential inauguration and all that), let’s crowbar the idea into logo design (I told you it was a stretch). Specifically, the pros and cons of changing a logo that you’ve been using for a while. It will almost certainly be something [...]
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