Examples
Designers often talk, a great lengths, why a logo design has to be simple, some going as far to say it’s a “carved in stone” kinda rule. While I agree in principle with that basic premise, it’s a rule that we’ve been guilty of breaking, on numerous occasions (in our defense, we always make sure [...]
Continue reading about Why you shouldn’t use a photograph in your logo
Any logo designer worth their salt knows that vector formats are the only way to go when it comes to logo design. The vector-capability boundaries between Illustrator and Photoshop have blurred a little over the years (yes, you can create vector based in images, but it’s still a little hinky). Years ago, when it came [...]
Continue reading about Bitmap to Vector conversion. Online Vector Tracing
Every once in a while, a designer will work on a project that is difficult to top, either the hoops they needed to jump through to complete, or the cool-factor once completed. I guess, this 3D Cardboard cube that I worked on back in 1996 (just months before I launched The Logo Factory) is one [...]
Continue reading about One from the vaults: 3D Cardboard Cube Puzzle
Looks like Apple has a new QuickTime logo. The shiny, chrome 3D design is to replace the gel version that’s been kicking around for a few years, and will represent Apple’s movie player with the QuickTime X (as in ten) release. I suppose this is timed to coincide with the rollout of Apple’s new operating [...]
As a company that specializes in logo design, we often show off our work by featuring projects as standalone artwork in our logo design gallery and portfolios. Nothing wrong with that per se, but it’s often more interesting to see the logo in its native habitat, in context, and as it was ultimately used. Sure, [...]





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