Examples
We take a look at the often misunderstood concept of logo footprints and aspect ratios, the advantages of each and why social media almost demands a square logo. Or at least a square version. It never occurred to me that this was a topic worth discussing, let alone writing an entire blog post about. Until [...]
Designers often talk, a great lengths, why a logo design has to be simple, some going as far to say it’s a “carved in stone” kinda rule. While I agree in principle with that basic premise, it’s a rule that we’ve been guilty of breaking, on numerous occasions (in our defense, we always make sure [...]
Continue reading about Why you shouldn’t use a photograph in your logo
Any logo designer worth their salt knows that vector formats are the only way to go when it comes to logo design. The vector-capability boundaries between Illustrator and Photoshop have blurred a little over the years (yes, you can create vector based in images, but it’s still a little hinky). Years ago, when it came [...]
Continue reading about Bitmap to Vector conversion. Online Vector Tracing
Every once in a while, a designer will work on a project that is difficult to top, either the hoops they needed to jump through to complete, or the cool-factor once completed. I guess, this 3D Cardboard cube that I worked on back in 1996 (just months before I launched The Logo Factory) is one [...]
Continue reading about One from the vaults: 3D Cardboard Cube Puzzle
Looks like Apple has a new QuickTime logo. The shiny, chrome 3D design is to replace the gel version that’s been kicking around for a few years, and will represent Apple’s movie player with the QuickTime X (as in ten) release. I suppose this is timed to coincide with the rollout of Apple’s new operating [...]
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