Hot Mom Clothing is a clothing company that was started up by a couple residing in California. The couples’ aim was to market and direct their products and merchandise towards the ‘hot mom’ crowd on the beaches, but since have also branched their business on to the Internet and are currently working on getting their website and online store ready for launch.
When Hot Mom’s originally initiated the project with us they wanted to see our designers come up with a clothing company logo concept that resembled a ‘hot’ woman’s’ silhouette playing the role of the traditional soccer Mom. After that illustration was finalized, the client wanted to take it another step further and create further illustrations (designs) to capture women (hot mothers) in the roles of hockey moms, baseball moms, nurturing moms, etcetera. – The clients move was certainly a move in a direction that would help their business to reach out to women in all motherly lifestyles.
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