Since we opened our doors in 1996, The Logo Factory staff have worked on thousands of logo design projects for clients all over the world. During the course of these projects, our designers have developed an equal number of concepts, sketches and digital doodles that, for one reason or another, didn’t make the cut. Weren’t exactly what the client was after, or as a result of direction change, the designs were shelved. As we’ve always maintained a strict ‘no recycled logo‘ policy – we never utilize previously deigned work as part of any custom logo workup – these designs have remained on our network hard drives, collecting digital dust. So what happens to this artwork? From time to time, we make some of these material available as free logos in our Morgue Files. Also, a few years back – 2001 to be exact – we offered some of these designs as stock logos through our Logos in a Box website, but discontinued the fairly successful service a year later – the website was never up to par, and the ordering system was a little wonky. Work loads being what they were, we never had the time to do the service justice, nor to develop a catalog system that would efficiently track inventory. Until now. After a fairly lengthy development time, we’ve relaunched our Logos in a Box stock logo service, complete with a face lift and nifty inventory system, and have begun populating the database with an inventory of pretty cool designs, available for purchase as limited and exclusive licenses. Developed under a kind of ‘if you can’t beat them’ philosophy, Logos in a Box was formulated as an alternative to the plethora of sites offering logo templates and generic flash driven do-it-yourself logo generators, the quality of which has always been mediocre and the ownership issues suspect. It won’t be suitable for every application, but Logos in a Box still offers clients the opportunity to work with our designers in the customization of their logo, but as the conceptual stage has already been taken care of, at a fairly decent price break over a ‘from-scratch’ development offered through our standard logo design packages.
How does Logos in a Box work? Quite simply actually. Log on to our LIAB website where you can access our inventory of stock logos. These are not logo templates or clip art, but rather professionally rendered designs from some of the best, and most experienced, logo designers in the industry. Whenever you find a logo that’s appropriate, you can purchase it outright (exclusive purchases only) right away and then work with our designers through our customization process. We’ll add your company name, change colors, move the elements around – everything you need to make one of our Logos in a Box unique to your particular application. Once you’ve approved your new logo, we’ll prep everything into professional vector logo formats and web files for download right off your client page. That’s all there is to it.
Within our Logos in a Box inventory you’ll various types of logos, including the highly illustrative logo style that The Logo Factory has become noted for. You may even recognize some of the works from our logo gallery (we sometimes use designs from the process, rather than the selected logo). On some of the LIAB material, we’ll even give you typography suggestions in order that you can better visualize how an illustration or icon will look once it’s worked up as a full-blown logo.
We’ll also announce notable additions to the Logos in a Box inventory here on The Factor – about a week before they’re made available to the public, so that visitors to The Logo Factory core site will have the opportunity to grab logo designs as they become available. Check out our Stock Logos section on the blog for news of pending releases.