Controversial military contractor Blackwater, eager to clean up their somewhat tarnished rep, have decided that a ‘kinder and gentler’ logo might help. Ahm, probably not. The new logo features toned-down crosshairs and a new near paw that someone must think looks nice and corporate (folks – it’s still a bear paw. With claws). Meanwhile, Wired Magazine has some reader ideas for softening up their image. Personally, I’m all for the Puppies and Rainbows version. You can upload your own suggestions here.
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