Comments on: Reworking The Logo Factory design (cont’d)

By: Nicu

Nicu — Fri, 12 Nov 2010 20:28:57 +0000

Send me your email address, I might help you

By: New Web Design with Logo | The Logo Factor Design Blog

New Web Design with Logo | The Logo Factor Design Blog — Tue, 04 Aug 2009 12:11:45 +0000

[...] brand roll out. In fact, we chronicled the development of our new logo starting here, continuing here, and then finishing up with the ‘final chapter’ here. Long and short of it – [...]

By: Steve Douglas

Steve Douglas — Tue, 21 Jul 2009 21:23:27 +0000

@ download and Ares Vista. Thanks for the comments. Both of your suggestions have been implemented in the latest phase linked above. The house is gone and the ‘Crazy Earl’s Emporium’ version has been relegated to T-Shirts.

By: download music

download music — Tue, 21 Jul 2009 15:19:12 +0000

Do away with the building. If it is sized down to a stamp size, it will not be recognizable anyway.

By: Ares Vista

Ares Vista — Tue, 21 Jul 2009 15:17:28 +0000

A ‘funky’ style is not for your logo. KISS (keep it simple, stupid) is a model to follow. Think of all the most effective and successful branding efforts like IBM, McDonald’s, Apple. They are simple, and they are effective. You can get funky in your marketing campaigns. Leave the logo to be a mark of stability and timelessness.

By: Logo Re-design. The Final Chapter? | The Logo Factor Design Blog

Logo Re-design. The Final Chapter? | The Logo Factor Design Blog — Tue, 14 Jul 2009 13:21:44 +0000

[...] > Store « Reworking The Logo Factory design (cont’d) [...]

By: Steve Douglas

Steve Douglas — Wed, 01 Jul 2009 20:02:17 +0000

@ Sean – I think the “logo in cog” works pretty decently. I’m starting to agree that while I like the house as a stand alone icon, it’s very difficult to work it into a decent logo.

@ Catherine – No worries on re-designing the house. There’s a lot of history that comes with it. I lke the Crazy Earl’s Logo Emporium look myself, and it lends itself to a lot of branding and marketing tie-ins. Re-designing our logo is a pain. Good thing we’re not in a rush and can explore a lot of options.

@ Gerard – I hope the solution is right around the corner. I’m getting old here. Thanks for your comments. Custom font may be the answer – I’ve been trying to avoid for expediency.

@ David – thanks for throwing your hat into the ring. Tha justified left approach is certainly an option. I’m tending to agree with you on the ‘Design Studios’ tagline. That came out of the original brief that I worked up when trying to determine the direction. The 1996 ‘bug’ isn’t always necessary, and is probably only worth while using on display applications of the logo (brochure front page, home page, etc). so a version with, and one without, is certainly worth considering. Thanks again.

By: David Airey

David Airey — Wed, 01 Jul 2009 11:15:05 +0000

Hey Steve,

Thanks for letting us share in the process with you. I like the two cogs, and you could then use one as your favicon.

I hope you don’t mind, but I took the liberty of trying something:

http://i40.photobucket.com/alb.....y-logo.gif

For me, the company name is self-explanatory, so I question the need for “design studios”. The date of establishment is a selling point, but whether you need it in your logo is another question to consider. Maybe you could have one version with, one without?

David Airey’s last blog post..Something old, something new…

By: Gerard Syms

Gerard Syms — Wed, 01 Jul 2009 03:07:57 +0000

Okay, lemme see: not-so-bold and the one cog in ‘factory’ works for me, but you’re right that it screams ‘safe’! I’d tweak the kerning a touch, btw.
Sigh. Safe. Yeah, kinda doesn’t ‘pop’ enough, eh? Hmmmm. Can anyone say, ‘custom font?’ Just to get the ‘funk’ back, ya know? Can’t hurt, eh?
Sean’s right about the the 2 cogs inside the larger cog, tho’, that look is on!
Keep your chin up, Mr. D. Who knows? The solution could be right around the corner!

By: Catherine

Catherine — Wed, 01 Jul 2009 02:19:10 +0000

Ok... I love the house so when I read that you were redesigning, I was dismayed. I like the two cog. Very well done. The spacing with the house is good and it works beautifully on its own. And your crazy Earl works because it is incorporated into the building by being behind a bit (touching). And it is nicely funky, which makes your house funkier still. Almost like it wants to dance or throw a party or something. But one thing I know about a logo REdesign more so than a spanking new logo, is that you cannot make a decision right away. You need to let it seep into you. You need to absorb it. I haven't absorbed yet. And I'm still working on absorbing that first pot of tea. Catherine’s last blog post..Creative Opera