Say what you want about McDonald’s, gotta give it to their marketing guys
A bit late with this one, but the photo got buried in the bowels of my iPhone, and while it was originally intented as a St. Patrick’s day thing, it’s still kinda cool.
Being born in Ireland, I’m not terribly fussed about St. Patrick’s day one way or another. Being Irish ain’t that big a deal. When you’re Irish. Not much of a boozer, nor one for hanging out in pubs, I generally let the occasion pass with little, or no, notice. This year, the Mrs. and I were down in Chicago for the weekend before St. Paddy’s, and if you’ve never spent that Saturday in Chi-Town, you should certainly pencil it in. We’re talking huge parades (even though it poured), tons of partying (starting quite early in the am) and the dyeing of the Chicago River completely green. Not just any green mind you. A perfect Irish Green. Apparently the ritual’s been going on for over 40 years, and over 100,000 people show up to witness the event (I’d believe that, almost got crushed a few times). It’s a privately funded affair, using a environmentally friendly dye that was originally designed to detect leaks in pipes. Honestly, it was one of the funkiest things I’ve witnessed in many a year (you can read all about it on the official website).
Never one to miss out on a marketing opportunity, McDonald’s had placed a giant plastic cup at riverside (bottom right of photo), making it appear that a huge Shamrock Shake was pouring into the river (more info and better pictures here). Pretty neat actually. Of course, this was timed to promote the return of their green, minty-flavored milkshakes to their restaurants. Say what you want about Micky Dee’s, you gotta give it to their marketing department. And for what it’s worth (a month-and-a-half late, not very much), a (very) belated happy St. Pat’s day.
[picture after the jump].
This is a a series of random photographs captured on my Apple iPhone during my travels. There are three self-imposed rules: 1) the photo has to be taken with my iPhone, 2) the photo has to be published ‘as is’ without any cropping or editing and 3) no Photoshop tinkering other than lighten, contrast and sharpen.