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Orphan Works - Legalized Scumbaggery?

May 6th, 2008

NewsLot of frothing going on in the design community, revolving around an alleged bit of scumbaggery - The Orphan Works Act - sitting in front of Congress. Summed up - an Orphan Work is to be considered any creative work of art where the artist or copyright owner has lost control of their copyright, by design, passage of adequate time (nothing new), or by lack of proper registration (very new) and when folks who want to use the work haven’t been able to track down the original copyright owner (very, very new). Under international law, copyright protection on a creative work is automatic, and this does seem to be at odds with standing conventions.

I had a skim read of the legal-heavy document and it would seem to suggest that under certain conditions, people can use someone else’s artwork, writing or music without permission. Or more importantly payment. Unless the work is registered with some yet-to-be-built database. Sounding rather draconian, Bill H.R. 5889, as the Orphan Works proposal is formally known, has stirred up a veritable hornet’s nest among creative types. Not surprising really. Award winning animator Mark Simon has a go - quoting such luminaries as Roger Dean (designer of the Yes logo and discussed in our best band logos feature). Dean has this to say about a similar effort across the pond -

This will devastate the livelihood of artists, photographers and designers in a number of ways. That at the behest of a few hugely rich corporations who got rich by selling art that they played no part in the making of, the U.S. and U.K. governments are changing the copyright laws to protect the infringer instead of the creator. This is unjust, culturally destructive and commercial lunacy. This will not just hurt millions of artists around the world.

Pretty heavy stuff. I’ve always been a huge fan of Dean, and I’d generally respect his opinion on anything to do with design. Admittedly I’m not too up on all this, so I’m going to root around the interwebs to see what’s what. I’ve found a load of resources for illustrators and designers that will take a month of Sundays to go through. Most designers, artists and illustrators seem to be falling squarely in the ‘nay’ camp. There’s people who are pro this bill - called themselves Save Orphan Works (the version in front of Congress is apparently a re-boot of an earlier attempt) who describe the new bill thusly;

Orphan works are — broadly speaking — any copyrighted works where the rights holder is hard to find. Because the cost of finding the owner is so high, creators can’t build on orphan works, even when they’d be willing to pay to use them. In many cases the works were abandoned because they no longer produced any income. In most cases, rights holders, once found, are delighted to have their work used.

Hmm. Not liking the sound of this ‘hard to find‘ routine. And because it’s too expensive to find the owner, copyright goes out the window? Not sure I’m hip with the ‘delighted to have their work used‘ deal either. There’s been many a time work from The Logo Factory, has been used without our permission. Delighted isn’t really the term I’d use to describe how we felt. Anyhoo, this Orphan Works plan certainly looks like it needs more investigation before I pull the fire-alarm.

Update: Hopping around a few links and found this. Plagiarism Today has a great form letter that designers opposed to Orphan Works can send their congresscritters. Also explains the rub to the bill in easy to understand language. And here’s a petition. There’s always a petition.

So many levels of fail

May 6th, 2008

Apple Iphone runs Window XP

Australia’s Channel 9 news dude talks about the Apple iPhone on the tee vee. Why not, it’s a pretty cool toy. Trouble is, the iphone used in the piece is running Windows XP. Next up - Mac fanboy heads explode all over the outback.

Simultaneous hat tips to Photoshop Disasters and MacTalk Forum.

Design your own logo - tips & pointers

May 6th, 2008

Getting Started - Logo Design Tips, Pointers & Checklist.

After spending some time on naming your new company, registering that matching domain name, we’re now ready to get down to business - the point of this entire series - designing a logo. Before we start scribbling away, we’re going to take a look at some things you’ll need to kick around during our upcoming brainstorming sessions. Some ‘rules of logo design’ if you will. By keeping these things in mind, you’ll be able to avoid some serious potentially costly missteps and common design errors. This is not the definitive list of design dos and don’ts - not by a long shot - but by keeping these pointers in mind you stand a decent chance of developing a workable logo on your own.

Some examples of TLF work

First, we’re going to talk about things you’re not going to do. Your first inclination may be to reach for some clip art images you’ve got lying around your hard drive, downloadable from some design site, or from one of these do-it-yourself logo generators (LogoYes.com, LogoMaker.com, InstaLogo.com, et al). Just stop right there. You want to design your own logo, not use logo clip art that’s available to anyone with an internet connection. This series is about designing a unique logo, and all of these do-it-yourself solutions are the very antithesis of unique. They may be cheap, but in very real terms you get what you pay for - thirty-nine bucks doesn’t buy a lot of logo. Granted, by designing a logo yourself, you’re paying nothing, but the cost is extracted via the very real effort you have to put into your project. Despite their claims to the contrary, do-it-yourself logo generators are repositories of someone else’s design offcasts, unoriginal in the extreme, and designed to convince you that you’re getting something that you’re not. A decent logo. If you’re only interested in slapping a pretty picture on a business card, and very little else, then stop reading right now and go for it. If you’re interested in developing a company logo that has longevity, originality and portrays your company in a serious light, then cast clip art from your mind and read on. I’ve assembled a series of notes, pinched from our logo design tips section, re-jigged and updated for our do-it-yourself series.

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Naming your company. Website & Domain names.

May 6th, 2008

Naming a Company. Domain & Website Names.

An important part of naming your company is how that name will impact, or be impacted by, your web address. If you’ve already established your company moniker, and registered a reflective domain, you can skip this part. You’re on good stead to move forward. If, on the other hand, you’re struggling to come up with a company name, the availability of a suitable domain address should be factored into your ‘chicken and the egg’ decision.

Domains registered on a daily basis numbers in the thousands, and there’s a pretty good chance that the perfect address for your company is already gone - either in use by someone else, or being held hostage by cyber-squatters , folks who’ll be more than happy to sell you this prime bit of internet real estate for tens, hundreds or even thousands of times more than what it should actually cost you. Not much you can do about it (unless you have prior-use of a trademark, then you may be able to force cyber-squatters to turn over the address).

When it comes to actually deciding your web address, here’s some things to keep in mind. It’s best if it matches your company name exactly. It should be as short as possible (yeah, I know, TheLogoFactory.com ain’t short) and as immune to misspelling as possible. If you hope to market your company using the internet, it’s probably best to have at least some descriptive keyword in the address. All of which might impact how you name your company in the first place.

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Logo trademarks & company names

May 5th, 2008

Naming a Company. Trademarks & Website Names

We left off the previous installment of our designing a logo series after discussing various aspects of naming a company. This time around, we’re going to discuss ways to protect your new company name. We’ll also touch on various trademark conventions that might influence your decision on developing a unique name in the first place (and conversely, why you shouldn’t copy from others during your brainstorming sessions).

When it comes to your new name - and the logo you’re going to develop for it - there are several types of intellectual property laws that we’ll need to have at least a passing acquaintance with. Trademarks (word & design) and Copyright. Each offers various levels of protection, and each has a unique role to play when it comes to naming your company, and designing a logo for that name. As no-one at the shop are practicing lawyers, this is to be considered a basic overview only - for legal advice you’ll still need to consult with someone bearing more official credentials (you can check out our trademark resources and copyright information for more extensive material).

Copyright. Literal translation of ‘right to copy’. Copyright protects developers of creative works such as books, articles, music, movies, photography and artwork from any unauthorized copying, reproduction or re-distribution of their work. Copyright protection is automatic (but can be registered with the government). In the context of logo design, copyright would protect any drawings, figures, and unique designs incorporated into the design. Copyright is not as absolute as trademark (artwork can be similar without infringement). You may have heard about the so-called Poor Man’s Copyright (sending artwork to yourself as registered mail and stashing it away, unopened, as proof of the creation date). Forget it - doesn’t work.

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Online Design Marketing - Blogs

May 4th, 2008

Online Design Marketing - Publishing a Blog
As a designer, whether or not you publish a design blog as part of your online marketing day-to-day is a decision that only you can make. A design blog has some very real advantages in promoting your budding practice, but some downfalls in the upkeep department. A design blog can help you get some decent search engine placement pretty quickly, an advantage over a graphics rich site, which as a designer, you’re likely to have. While those lovely portfolio pieces may look nice on your logo gallery, they won’t accomplish much in the SEO department. Google, Yahoo and other search engines like ‘real’ content (text) and a blog is one method to develop lots and lots of text, manna for search engine spiders. Accordingly, maintaining a design blog can be a rewarding activity, both creatively and in terms in fairly rapid marketing (the point of this exercise).

On the flip-side, a blog can be a royal pain in the ass to upkeep if your heart isn’t in it. Keeping a blog can be enormously time-consuming - either writing complete posts, writing parts of posts for later publication (I started this article back in February) or researching news feeds, graphic design forums and other blogs for information.

On average (espcially recently) I’d say I spend about 3-4 hours a day on The Factor, including weekends, and at times it takes real effort to write even the simplest post. Sometimes I just get bored with my own blather. Often, I’m bereft of ideas and there isn’t any design news to write about or ‘pad’. If the weather’s good, my shiny red Yamaha is a lot more appealing than writing another article about the latest logo design news, or yet another rant, about yet another logo contest. Overall, maintaining a blog (at least one that’s going to help you market your design services) represents a sizable time investment and to be effective, requires consistent tending.

If you’re not ready to dedicate a least 3 - 6 hours a week in developing, writing and promoting your blog, it probably isn’t for you. A really nice blog will take longer. And that’s every week, often easier said than done. There have been times - too busy at the shop, summer, family responsibilities - when I haven’t posted on The Logo Factory studio blog for weeks on end. That’s never a good thing - defeats the entire purpose of having a design blog in the first place. When your last published date is weeks, or months ago, you’ll quickly lose any regular readers you’ve managed to attract, and a dated blog is certain to be viewed as a sign that your design business isn’t active, or even out of business (ironically, the opposite is probably true - you may be too busy with client work to actually get around to writing anything).

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