Interbrand has released their ‘Top 100 brands’ for 2011‘ list. Based on the total value of the brands named, it makes for an interesting read (Coca-Cola, at brand worth of $72B is number one). But what about these brands’ logos? What logo design secrets can we learn? Taking a look at the top 100 logos (above) and off the top of my head –
29% of the top brands’ logos use red.
33% use blue.
13% use yellow or gold.
28% use black or grayscale.
5% use more than two colors.
95% use one or two colors.
41% use text only.
9% don’t feature the company name at all.
93% are simple enough to be recognizable (if not completely legible) at the size featured above. As in really small.
3% feature people.
67% were created using a horizontal aspect ratio.
Number of swooshes: 3
Maybe you can see some trends that I’ve missed. Thoughts?
How Google’s newly improved image search can make policing logo design knockoffs a whole lot easier.
Take a few seconds to watch the little video above. It pretty succinctly describes the newly improved features of Google’s Image Search and how you can use it to find images that are similar to one another. Pretty slick claims. But does it work? And what are the practical implications? Well, yes it does work. With almost magic-like precision. As far as practical implications go, there are tons. Designers, and owners of intellectual property can use Image search to track down unauthorized use of their design goodies – in this case (obviously) knocked off logo design. Let’s take a look at how a search shakes out by first visiting the Google image search home page:
“I want to put a ding in the universe.” – Steve Jobs. 1955 – 2011
After ten years of selling logo design services, Utah-based Logoworks announces that it’s closing up shop.
Arguably one of the first crowdsourcing design sites, and since its inception in 2011, Logoworks was one of the top-ranked and successful logo design websites of the internet era. Purchased a few years back by Hewlett Packard for a princely sum (rumored to be in the neighborhood of $9 million) Logoworks was undeniably one of the largest purveyors of internet-driven logo design sales, so this announcement, posted on the Logoworks’ home page comes as a little bit of a surprise –
Dear Valued Logoworks Customers,
Recently HP has made a strategic decision to focus its web resources on non-design related projects. As a result, Logoworks will no longer be taking on new projects. If you have a design project in process, we will continue to work with you until you receive a logo or website that you love. You can continue to log-in and review your project using the link above.
We want to thank the tens of thousands of customers who have worked with us over the past ten years. In that time we worked on more than 200,000 different logo, website, and other design projects.
We also want to extend our thanks to our partners, affiliates, and suppliers who helped us grow and become the world’s premier online design agency.
Most of all we want to thank the many designers, account managers, and developers who created so much outstanding work—winning recognition from AIGA, Communication Arts, and other industry notables. We couldn’t have done anything without these incredibly talented people.
We anticipate that Logoworks.com will remain online until approximately March 31, 2012, so that you can access all of your design files. If you haven’t already, we recommend that you download any files you may need before that date.
If you need a new logo for your business or product, you can check out the free logo design tool at Logomaker.com where you can create and download a logo in 15 minutes or less.
The past ten years has been a tremendous experience for all of us, and we are grateful to have had the chance to work closely with so many small business owners. We wish you the best of luck in all your future endeavors.
Sincerely,
The Logoworks Team
Whether this is indicative of larger forces at work in the logo design niche, or simply Hewlett Packard ditching services outside their core is anyone’s guess.
After four months and a global online campaign that netted 15,000 submissions, Serbian designer Predrag Stakic has been announced as the winner of a design competition to find a logo for human rights.
My opinion on logo design contests notwithstanding, gotta admit this is a pretty nifty logo, designed as part of a contest to design a universal logo for human rights. The logo, entitled “free as a man,” beat out over 15,000 other submissions and earned Stakic 5,000 Euros (about $6,500).
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