Geeks of the world (relax – that includes yours truly) are breathlessly waiting for the next boffo summer movie blockbuster – Michael Bay and Steve Spielberg’s live-action take on Transformers. After the mess that was Spiderman 3, the boredom of Shrek 3 and the sheer disappointment of Pirates of the Caribbean 3 (summer of hat tricks or what?), one can only hope the big-budget robot flick lives up to the hype. Alas, as much of a frustrated movie critic as I am, this is supposed to a logo design blog so I gotta try and crowbar a logo angle to the piece…fires up Google…. jumps around a few sites…. Okay, here’s one. Lets’s take an appropriate angle on the Transfomers logo. And lookee here – here’s a poster that features the logo and one of the famous robots duking it out. Hey, wait a minute… that ain’t Optimus Prime. And one of the most heavily anticipated movies of all time is going straight to to DVD?!! One can only hope, but not quite. If you look a little closer, you’ll grok that this isn’t the Transformers logo, but the strangly dopplegangerish Transmorphers (my mother told me I should have been a trademark lawyer). See, there’s an entire movie industry that cranks out low-budget movie titles like this in the hope that video store customers are so dense they don’t realize that the knock-off title they’re renting/buying is nothing but a dimestore coat-tail rider of the big flick that’s being released the following week. There’s so many of these things, looks like it works too. Put out by movie (bunny ears) production company The Asylum, Transmorphers ends up in such good company as Snakes on a Train (kid you not), The Da Vinci Treasure (guess when that was released), Dragon (not such a big deal until you realize it was released at the same time as Eragon), Pirates of Treasure Island (uh-huh) and War of the Worlds (release date 2005 sans Tom Cruise and Spielberg). A tour of their website gave me quite the chuckle. Got to admit, I dig the plucky upstart vibe they have going on and I reckon The Asylum is populated by (ahem) interesting characters, worthy of a movie themselves (screenplay writers can send the royalty checks this way).
Anyhoo, back to the Transformers – for those of you who didn’t have the little robot-to-car toys when you were wee (and plan to live in a cave for the rest of the summer when this juggernaut of a movie hits the big screens July 3) here’s a reminder of what the Transformers logo is supposed to look like…
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