Two years ago the Montreal Metropolitan Community decided it needed a new logo designed, stating they needed “a branding that will clearly and cohesively present the metropolitan region’s features on the international scene.”
Two years and $487,000 later, one of the designs has made it into the public, to universal panning. The Montreal Gazette was the first to get its hands on the new stylized ‘M’, which it described as a “patchwork of hot pink, tangerine, rhubarb, turquoise and green apple.” When they published the design in the paper, readers comments flooded in, and very few were impressed. In fact, some were downright hostile –
“Do we want to be known as the city of clowns?”; “Total waste of money and garbage logo”; “I thought my neighbour’s cat puked on my paper again this morning.”
President of the design firm that conceived the logo, who calls it “deliberately chubby, very welcoming, like a comfy chair.” Uh-huh. That kind of BS certainly wouldn’t fly with any TLF clients. Probably wouldn’t dig the price tag either.
Full story at The National Post.
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[...] Two years and $487,000 later, here’s the new Montreal brand identity. Smarties anyone? Via The Logo Factor. [...]