Looks like Apple has a new QuickTime logo. The shiny, chrome 3D design is to replace the gel version that’s been kicking around for a few years, and will represent Apple’s movie player with the QuickTime X (as in ten) release. I suppose this is timed to coincide with the rollout of Apple’s new operating system upgrade, Snow Leopard 10.6. Unlike the hideous MobileMe logo design, this is classic Apple design goodness, and the new version works well within the Cupertino company’s family of icons and logos – arguably the best branding design package around today. The QuickTime logo has been updated regularly, almost with every major update release (below).
As an interesting aside, General Motors came under criticism from some design quarters a couple of years ago when they rolled out their new Goodwrench logo, complete with an aqua gel treatment (below). Many opined that it looked suspiciously like the QuickTime mark and wondered if the now bankrupt car company had borrowed a few tricks from Apple designers. While certainly similar, not sure if it qualified as a ‘rip’ of Apple, though it does look remarkably like the ubiquitous “power on” symbol used on many electronic devices and appliances. The reason I’m mentioning this now is that I wasn’t aware of this ‘controversy’ at all until I poked around the Internet, researching this post.
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