After adding Nebraska to the mix, the Big Ten conference actually consists of twelve teams. Odd then that the new logo (above) makes no reference to that fact, eschewing the clever use of negative space in the previous incarnation when there were eleven teams (below).
When the college athletic conference totted out its new logo this week, the results were only slightly better better than the Gap logo fiasco. Designed by Michael Bierut and Michael Gericke of Pentegram, the logo has been slammed by fans and designers alike, with most comparing the new version unfavorably to the old. Personally, I’m not offended by the logo, but there is some weirdness happening in the ‘G’ as the creators tried to crowbar the number ’10’ into the design.
So waddya think – hit or miss?