Some actionable tips from the field on how to name your new business endeavor.
On many occasions, The Logo Factory has been asked to come up with a catchy name for a new company, product or service. Naming a company isn’t a service that we offer (generally) as a service and anyone making that request is told, up front, about our informal method of coming up with catchy nomenclature; we site around the studio lounge and brainstorm random ideas, just like everybody else. Not an easy task either – most obvious names are taken (and it they’re not, the URL certainly is) and for one reason or another the trademark may not be available. That’s not to say we haven’t been successful, we usually are, but we certainly don’t have a magic formula.
I found WGSR Atlanta‘s Uniquness is Power blog post What’s in a Name? an excellent treatise on how to come up with an effective name for your new business endeavors. Set up as a top ten list (why are they so popular these days? Letterman?) the article has some great practical advice including:
9. Url MUST be Available for Registration or Purchase For Web Address- if this is not available, and the name is not protectable under trademark, there is not point in moving forward if you want your company to have a successful future.
In regards to working your new company name into a logo, the feature has this to say;
6. Evokes Deep Well For Graphical Images – this is imporant in helping develop a logo, and design for websites, etc.
The article, penned by marketing expert Andy Greider, also takes a look at taglines, and the do’s & don’ts of same. More at the link.
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