Despite the ongoing and industry wide campaign against logo design contests, they continue to pop up all over the intertoobz with increasing frequency. Even people who arguably should know better are getting into the action, including Licensart, a site that allows designers and artists to exhibit their work. Causing a little bit of a stir too, if the comment section of this post on Design Sessions is any indication. It that’s not enough, Canadian-based Marketing Magazine – a respected cornerstone of the marketing industry above the 49th is at it too, launching a contest for their 100th anniversary insignia, something that gets under designer Ronnie Lebow’s skin (who also gets a hat tip for bringing this to our attention). Marketing Magzine can’t exactly claim ignorance of how this issue is viewed – they’ve written extensively on spec work before. For better or worse, I’d say that logo design contests are here to stay, though their effectiveness in creating a decent mark is certainly open for debate. For those new to the issue, David Airey’s excellent logo design contests are bad for business feature is a pretty good primer.
Related posts:
- Are logo design contests really that bad?
- Logo Design Contests – Bad for Business
- Again with the design contests
- Why logo contests don’t work
- More on those fabulous logo design contests…
Tags: Contests, crowdsourcing, spec, spec work
Thanks for the extra insight into what’s going on in the contest world, and for linking to my article.
Very much appreciated!
David
Nice to hear from you. Been a little skimpy on the blogging lately – just trying to catch up.