While even Mac fanboys (and girls) struggled to justify the purchase of Apple‘s new iPad, some advertising folks believe that the recently introduced gizmo will help save publishers from the slow death that many have been predicting for years. How so? Glad you asked. Some think that the new tablet will open up an entire new market for online books and e-content. Now, if they can only get that porn thing worked out with Adobe, we should be all set. [Advertising Age]
Speaking about Apple, seems that front-man Steve Jobs isn’t terribly happy with the folks over at Google, especially over their foray into the cell phone market. Jobs referred to Google’s famous corporate mantra “Don’t Be Evil” as “bullshit” (or “crap” according to Wired) at a post iPad release conference for Apple employees. Googlers were not impressed and Paul Buchheit, the dude who coined the phrase was quoted as saying “I don’t know where people get the idea that competition is evil.” Others were quick to point out that Apple has been holding Google iPhone apps “in limbo”, refusing to approve them for iStore distribution. Oh yeah, Jobs then went and called Adobe “lazy“. There goes that kindler and gentler vibe I guess. [Gawker]
Speaking of Google, their annual Doodle For Google competition is underway. That’s a design contest where K-12 students are invited to have their way with the logo that rests on big ‘G’s search engine home page. This years’ theme is “If I Could Do Anything, I Would …“. Registration is open till March 17, entries are due March 31 and the winning logo will be featured on the Google website May 27. [Doodle for Google]
Speaking about Apples’ iPad, if you don’t have the peanuts to shell out for the Jobs and Co’s latest electronic toy, you can always impress your friends by setting up this paper version on your desk. [Mashable]
Kinda lost in the holiday festivities, but it seems that heavyweight Canadian brewery Molson rolled out their new Molson Canadian logo the day before Christmas. As with most traditional Canadian logos (the country), the new Canadian design (the beer) retains the maple leaf (a Canuck leafy version of the Stars and Stripes) of the original. Actually, the new logo’s not terribly different from the old one (a wise call, brand loyalty is a vital component of any beer company marketing) albeit with a dry, and more detailed, version of the leaf that’s been cropped (losing the dangling stem) with the italic font straightened up. Apparently, the main point of this re-brand was to maintain the brew’s Canadian identity, something the New York design agency that got the gig was happy to provide.
[Graphicology]
Speaking about rebrands (oh yes we were), MTV has taken a hatchet to their logo, a design that’s been a ubiquitous piece of pop culture for almost 30 years. Not terribly much to write about – there’s only a little bit of change in the overall logo design, specifically the removal of the redundant Music Television strapline, lopping off the bottom of the large ‘M’ and a slight perspective tweak. The logo, like many of us who were around for its inception, is also a little wider and fatter. Gone are the vibrant primary colors, textures and pattern fills that were a part of the logo for all these years. (Random trivia: First ever music video on MTV? Video killed the radio star by The Buggles).
The logo revamp is in no small part due to MTV’s expansion beyond “music television” and into reality shows and other forms of entertainment. Apparently, the new logo will serve as a frame for photographic images (below), similar to the AOL treatment rolled out last year. [Black Book Mag]
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Tags: business, news, rebranding, snippets
Anyone know who designed the new mtv logo? I wonder if mtv in the new logo still stands for music television.