Mezzy is an Internet search engine that allows users to search the Internet anonymously and safely by blocking pop-ups, malicious Adware and Spyware.
Mezzy essentially is to be treated as the viewer/users friend in search. With that being said, it was only granted that the client would have envisioned Mezzy being a mascot or cartoon logo of sorts, which was exactly the case. In the project brief, the client had asked for a mascot design (whether it be he, she or undetermined sex) with a dark side… As cute-sie as the name Mezzy comes across the client wanted to steer away from cute-sie and have Mezzy veer to the dark side being that Mezzy accesses the unknowns and sometimes forbidden areas on the Internet without being caught. The intended use for the Mezzy logo was for it to be applied as a main focus on the homepage of their website, as well as used in headers through the rest of the site.
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