Yesterday, we told you about the backlash against the 2012 Olympics logo and the ensuing Internet ruckus. All over the toobz, the logo was slammed, ridiculed, bashed, parodied and generally abused like no other logo before it. Hell, even political pundit blogs were getting in on the action. I’m still not a fan (even after reading the promo copy which explains the thought behind the design). As the discussion continues, there are now some camps who are speaking out that the logo may not be as bad as people are making out. Under certain circumstances, some folks actually like it, as this video illustrates quite nicely –
When presented in this manner – an organic, moving image – the brand certainly amps up its effectiveness. Overall, I suppose anything that gets people talking about design, and in this context logos, is a good thing. The design has certainly generated a cacophony of discussion, perhaps even about the event itself – the point of the exercise in the first place. Will the design ‘grow on people’ and become the ‘edgy’ symbol that the creators hope? I guess only time will tell. And there’s a lot of that – the logo has to weather the 2008 Beijing Games and 5 years…
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