Steve Douglas on March 8th, 2010


Oscar statues awardLogorama, a sixteen minute short film that pokes fun at the culture of commercialism and the impact of corporate logos on, well, everything, won the Oscar last night for best animated short film. Based entirely on characters and scenery created with famous corporate brands, logorama official logoLogorama is the profane and violent brainchild (the video above is definitely NSFW) of the Paris-based design firm H5, an outfit previously famous for its work in commercials and music videos. Accepting the Oscar for Logorama was producer Nicolas Schmerkin who acknowledged the film’s three directors: François Alaux, Hervé de Crécy and Ludovic Houplain.

No logos were harmed

Logorama frameIt doesn’t look like it, but it’s a French film,” said Schmerkin, telling the live Oscars audience and TV viewers that he’d also like to thank the picture’s “3,000 unofficial sponsors“, referring to the logos featured in the flick, adding that “no logos were harmed in the making of the film“. Schmerkin also said it took six years to produce Logorama, “So I hope to Wallace Gromit nominated for Oscarcome back here with a long film in about 36 years.”

Logorama beat out four-time Oscar-winning animator Nick Park, a favorite in the category for the latest Wallace & Gromit film, A Matter of Loaf and Death. For a little more back story, we touched on the Logorama Oscar nomination The movie also won the Kodak Discovery Award for Best Short Film at Cannes last year. What looks like an ‘official’ Logorama website is here. The Logorama movie poster is below. For more about the making of Logorama, there’s an interesting behind-the-scenes interview over at Creativity Online.

Oscar winning Logorama movie poster

 

 

 

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3 Comments to “Logorama wins Oscar for best animated short film”

  1. [...] the movie comprised entirely of animated logos, that just won the Oscar for best animated short film is a great demonstration of the sensory overload that we all have from [...]

  2. avancc says:

    No logos were harmed?

    McDonalds became the Villain, fell into the earth crack, then got run over by a cruz, driven by Esso; 7up got knocked down twice; Mr. peanuts’ head got blasted; Pringles hot and spicy harasses Esso, then got crushed during the earthquake; M&Ms got knocked into bits; some “bikers” got run over; A phone dropped; Big boy’s a bad boy… Michelin’s got punctured with a head shot, KFC got smashed under the rubble, Microsoft cracked; and eventually all “brands” went down in history… God!!! They are not harmed?