New logo design video
Here’s a nifty project that we’ve finally completed - our first video logo design demo reel - over 300 logos in the span of 3 minutes. In order to save some time, I utilized images that were already available on our web site, either on our daily logo archives, in our logo design gallery, or featured in our Classic Logos portfolio. At some point I’ll probably lose all the frames and watermarks as well as demonstrate some logo animation samples and techniques. Overall, not bad for a couple of days worth of work. The raw Quicktime source file for this animation is the better part of 100 MB, with a compressed Quciktime Pro version of about 19 MB (if you’re so inclined you can see the higher resolution 19 MB version here) but I figured I’d compress it and shoot it up to our You Tube account so that people can have a looksee. If you dig the music, you can download the MP3 here.
March 10th, 2008 at 9:21 pm
That’s a pretty slick portfolio piece. If I could ask, what software did you use?
March 10th, 2008 at 9:26 pm
Thanks Ryan. I used Flash to develop most of the animation and rendered it using the default Quicktime engine. Unfortunately, You Tube doesn’t seem to like the .movs created from Flash so I had to re-render the .mov using Quicktime Pro (takes a long time but it reduced the size from 98 MBs down to 19 MB without any appreciable loss of quality. If you’ve got a healthy site of pipes, you can download the hi-resolution stereo version here). As I mentioned I simply used the .jpgs from our site, but would like to re-do with new .pngs if I ever get the time. That would allow me to lose the watermarks and Daily Logo frame artwork. Trouble is, there’s almost 400 logos in the animation and it would take a very long time to set up. Next video I’m going to set up in FInal Cut.
March 10th, 2008 at 10:08 pm
That’s a slick presentation, Steve. I’d love to do something similar, but wouldn’t have nearly enough logos in my portfolio worthy of featuring.
Great job.
March 10th, 2008 at 10:20 pm
Thanks David - appreciate the kind words.
March 11th, 2008 at 1:31 pm
Nice work! Though it would be nice if you created a video that is more informative for designers. Maybe you could create a “how to” video or some tips that designers could use when they are designing logos.
March 11th, 2008 at 2:14 pm
Appreciate the comments Marcy. Creating a series of How-to videos is something that we’ve been kicking around for a while now. We’re planning to turn some of our help and logo design tips into a series of video (and podcast) presentations in the not-too-distant future.
March 13th, 2008 at 10:31 pm
I like to swing by the blog every so often and get caught up on what has been going on at the studio since I left the team in September. What can I say — I miss you guys!
I checked out the presentation you’ve put together. It is amazing, and a great portfolio piece! Keep up the great work guys!
March 14th, 2008 at 3:20 am
Nicole! Nice to hear from you (and thanks for the kind words). Hope the new place is treating you well - the gang misses you too…
March 29th, 2008 at 3:26 pm
Hi Steve…what is the Program that you are using to trace the drawing in that video?
thanks
March 31st, 2008 at 12:58 pm
HI German. All our logos are designed using Adobe Illustrator. If the logo started originally as a sketch, we scan them into Photoshop, output as a .jpg and trace by hand using AI. The video itself was set up in Flash - probably not the best way to do things - with the logos fading in and out using tweening alpha channels on two layers.
After I had the Flash setup, I rendered the movie as a Quicktime (Youtube doesn’t seem to like the default QT that comes from Flash, so I had to re-save the file using Quicktime Pro). The soundtrack was recorded using Live! and Reason. I converted the .AIFF file to .MP3 using Audion (iTunes does a decent job as well) and then dumped it into the Flash timeline.
April 2nd, 2008 at 3:33 am
Hi Steve…thanks for your kind explanation…by the way…what is the most reliable option to compress a mov video from my digital camera so it can be seen by or sent through e-mail to other people?
Also I want to know this because I am new on video editing and I am planning to upload some promotional videos to my new web site without loosing quality…you know that on advertising the video quality is too important to consider if you want to sell.
: )
April 2nd, 2008 at 3:37 am
Ooops!! I think you already answered my inquiry about video compression in your answer to my question about the software you use!
Thanks Steve… you are very kind.