Been working on a series of Logo Design Workshop Videos and just about finished the first – a look at logo file formats and the importance of vector based artwork. After all these years, we still have to deal with pixel based logos that are created in Photoshop and all the inherent problems that comes with. The video doesn’t have any sound yet (still working on that), but I thought I’d throw the (almost) final version up on YouTube. Amazingly, a 3 minute video contains about 80% of the format technical information you can find in our library. Scary.
Update: Added a new version with soundtrack to our video library. Already had a few e-mails asking about the production of the video so here’s the geek stuff for those interested. Majority of the video was created in Flash. Logos and screen grabs set up in Illustrator and Fireworks respectively. Used Swift 3D for a couple of quick-and-dirty animations. Put together the music and sound FX in Apple‘s Soundtrack Pro. YouTube doesn’t same to like Quicktime movies as exported natively in Flash, so I had to re-export to a QT movie through Quicktime Pro. Not particulary thrilled with the low resolution on YouTube (original is 53 MB, cranked down to 20MB for upload) but it is what it is (if you’ve got the Quicktime plugin installed, you can view the hi-resolution version). Total production time? A whopping 35 hours.
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This is a great video demonstrating the difference in using vector based artwork when designing logos and the problem’s of bitmaps.
It is important that a logo must be designed as vector artwork first, then converted to a bitmap image for use on a website for example.