Haven’t had time to revisit the project for a while, but we’ll probably have another go in the next week or so. We’ll post the work-in-progress as it develops further.

Update: Reworking our logo. Part two.

I know too, that historically speaking, that Boston font would have been the in thing when the factory set-up/the industrial age was being established in North America. I think though, that a font style from later on, maybe, nearer the end of the, ahem, smokestack age, would be more apt.

Love the letterheads with the cog bugs and dude, how ’bout a cog business card? Explore the possibilities, I say.

I’ll be checking to see how the tweaking goes and plz remember your own advice: revisions are to be handled with the utmost care and keep it simple. I believe in your collective talent, skill and eye for what works.

Have fun!

@ Rob – appreciate the comments. We’ve often been called “quirky” (or worse) but I tired to stay away from the “industrial” aspect, because despite the name, we’re not. As I mentioned in the blog post, we’re decidedly old school in many ways. I hadn’t considered the “barbecue joint” vibe created by the type, but now that you mention it…

What exactly is The Logo Factory? Is it quirky (as indicated by the illustration)? Is it industrial (the name)? Or is it a barbecue joint (the type lockup)?

There are some nice things happening in this logo, but they don’t agree with each other. I’d head back to the drawing board.

I LOVE the wordmark in the cog, and the business card and letterhead concepts are spot-on. I love the energy of the gears going off the page. Myriad Pro is a nice update from Frutiger (though I’ll always love Frutiger too).

There are some awesome die possibilities in there for the future, too.