Interbrand has released their ‘Top 100 brands’ for 2011‘ list. Based on the total value of the brands named, it makes for an interesting read (Coca-Cola, at brand worth of $72B is number one). But what about these brands’ logos? What logo design secrets can we learn? Taking a look at the top 100 logos (above) and off the top of my head –
29% of the top brands’ logos use red.
33% use blue.
13% use yellow or gold.
28% use black or grayscale.
5% use more than two colors.
95% use one or two colors.
41% use text only.
9% don’t feature the company name at all.
93% are simple enough to be recognizable (if not completely legible) at the size featured above. As in really small.
3% feature people.
67% were created using a horizontal aspect ratio.
Number of swooshes: 3
Maybe you can see some trends that I’ve missed. Thoughts?