From Radio New Zealand News: Debate over a $25,000 logo for the Auckland City Council has taken another turn as councillors seek full costings. Finance committee members are demanding answers over the way the $25,000 stylised triangle was designed and implemented in secret. They have asked chief executive David Rankin to account for the processes that led to the new logo, its cost and the potential cost of any legal challenges. Committee chairman Doug Armstrong says Mr Rankin will need to show what the costs of defending the logo in court are. He says any legal action from regional television station Triangle, which shares a similar blue triangle design, could turn costly.
More from the New Zealand Herald: Branding bunglers on council have more money than sense. It is only extraordinary that the folks designing the new logo for the Auckland City Council did not notice the resemblance to that of a small regional television station. What is unbelievable is that the idea of “rebranding” the city was considered at all, much less put into action. Depending on how you crunch the numbers, the new logo – a wavy triangle in three shades of blue – has cost the ratepayers somewhere between $25,000 and $1 million. The lower figure is, one assumes, the fee for designing the logo – although $16,000 was also set aside for law firm Buddle Findlay to register the design. The higher figure presumably includes all the expense of reproducing the logo on stationery and signage and the time of what a council source has described as “legions” of staff.
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