Reading some newsfeeds this morning and I came across this nifty little item. Apparently, thanks to the explosion of business in China, as well as the every-growing competitiveness with the West, company branding services are in high demand in The People’s Republic – at least according to this article on the China Daily website. The article features a profile of Zhengbang, a design firm that is behind many of China’s most famous corporate logos, including those of China Netcom, Amoi and Beijing Bank, and its founder Chen Dan. The article continues:
There is an increasing demand for logos in China from both enterprises and educational institutions. Individuals in both the public and private sector are becoming increasingly aware of how unique and distinct logos can strengthen an organization’s identity and image, says Chen, who has been in the business for over 13 years.
Heh – that’s something that we’ve been preaching at The Logo Factory for some time. Chen goes on to say “a logo represents a company’s soul. It can be simple but still be rich in meaning and significance. Logos give people clues about an organization’s management, service and reputation.” No argument here.
Chen says diligence is what sets winners apart from the masses, a conviction that is evident in all of his projects. For the China Telecom and China Netcom projects, for example, Chen and his team offered several hundred proposals.
Several hundred proposals! (Hope our clients don’t get any ideas). Chen started the company in 1992 and regularly used to ride his bicycle across Beijing carrying a large bag of documents and designs. Zhengbang now has a full-time staff of more than 80 people.
“We are a design factory, and handle everything from accounting services to the final design proposal,” Chen says.
He is particularly proud of his design team, who are all graduates of China’s best art schools. He believes only academic study can lay a solid foundation for career achievement. Boundless creativity, he adds, can also make up for poor computer skills.
I find this particularly interesting, as well as quite different to what I imagined China to be. I’ve done a little bit of searching (finding the logos above that I think are referenced in the article), but I can’t find the web site for Zhengbang (it they are online). Can anyone that knows the URL of this site pass it along? I’d love to feature a link in our design resources area as well as attach it to this post…
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