Designing a logo and packaging for Health Nut, a manufacturer of health food bars and related products
Our studio is often brought in the very early stages of startups, to assist with the branding of the business and to develop the ‘look and feel’ of the company’s corporate image. Such was the case for a Vancouver based health food company who were planning to market heath bars and related products under the name Rawsome! It was under that identity that our designers started working up some rough logo design concepts, starting with a text based logo –
And a few variations with some graphic elements thrown in for good measure –
Due to some trademark conflicts the company had to change their name in mid-stride and after a few weeks came up with the provocative moniker ‘Eat Me Raw’. Naturally, this name required an entirely different approach to the logo, so our designers worked up some concepts using edgier fonts and a rougher approach to the overall design.
As part of the conceptual stage, we developed a graphic character which would stay with the project through to its conclusion, and was selected by the client as the final logo for the Eat Me Raw project.
Once the logo was finalized it was on to develop packaging for the various products manufactured and packaged by the company. Our designers used fitting graphics and treatments to create an overall ‘look’ for the Eat Me Raw product line (below).
It was only after the packaging was designed did the client start to worry that the name, Eat Me Raw was a little too provocative, and likely to narrow the product line’s appeal and marketability. After a great deal of hand-wringing and gnashing of teeth, a new name – Health Nut – was proposed. Luckily, the little graphic character we had developed earlier fit in perfectly with this new direction, and was, in fact, quite an accurate representation of a ‘Heath Nut’. A little bit of font jujitsu, and Health Nut had their new logo.
And on to the packaging design with, and without, the Health Nut character.
And for good measure, a trade show banner design which was also used in the counter-top box containing the health food bars.