Steve Douglas on March 20th, 2007

Imagine. Going to all the trouble, and expense, of having a new logo developed, only to have it referred to as a ’squished spider’.

Haringey Council has come in for fierce criticism over semi-secret plans to introduce a new corporate logo. The rebrand, which has cost £9,000 in design consultant’s fees, was torn apart by Liberal Democrat councillors at Monday night’s overview and scrutiny committee – where it was revealed that even Labour’s non-executive members hadn’t seen plans. The new logo – which Haringey Council refused to provide to the Journal – is launched next month and has been described as looking “like a squashed spider” by committee member and Crouch End Liberal Democrat David Winskill.

Wow. Tough crowd…

Related posts:

  1. The stupid – it burns!
  2. The joys of design by committee
  3. Kelowna logo design dust-up

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